Outdoor Advertising
Outdoor advertising is a highly effective media that is short, succinct, and to the point. Most outdoor has a one to three second read, so it is very important to be able to convey your message in a creative, memorable manner that can be understood instantly.
The power of outdoor is that your audience is basically held "captive". They can not change the channel, tune to another station, or flip the page. They will see your message in large format, and often on a daily basis. The impression you make, whether good or bad, will definitely be decided by the creativity of your outdoor.
